Hootsuite Review & Rating | PCMag.com
Pricing and Setup
Setting up my Hootsuite account was fairly simple. I logged in to the
Next, I wanted to see how it handled setting up alerts and notifications. This is important to the analytics equation because issues that go unnoticed and unresolved directly affect the metrics of a social media program and skew results. I selected an alert option to play a sound when a new message landed in one of my streams. For specific engagement alerts, I set up email and sound options. I liked that it sent email notifications of a message “failure to send” and also included alert and notification options for team activities, such as when a message was sent requiring approval and when a message was rejected in pre-review.
Features and Interface
The Dashboard is cleanly laid out with main tool groups, product controls, and added services in a slide-out menu on the left side. In the Header across the top of the screen, you can select a Profile, compose messages, and either post or schedule them for a later time. Below this work area is where Streams and Social Networks are added and their activity displayed.
On the publishing front, Hootsuite has tied its comprehensive integrations more deeply into the dashboard, to pull in content from sources including Microsoft OneDrive, Dropbox, Google Drive, Box, and others, directly from the
To add a new content source and access it directly from the ‘Compose’ box in your
The Analytics control panel, which you get
Under Reports, there’s a list of all reports selected, as well as any saved drafts. You can also customize and build reports in the Report Builder by adding a header,
It’s All in the Numbers
At the core of analytics functionality lies a tool’s reporting prowess. How many ways can it slice and dice incoming data in a meaningful way?
I ran a Twitter Overview report as well as a couple of others and liked the concise way it visualized the data. At the top, the report showed my Twitter profile with followers, following, and listed tallies. Next came my follower growth and then came my most popular links, using ow.ly. Granted, my test bed was not overwhelmed with activity but the report style was useful and could handle more traffic. The Hootsuite Professional plan includes one report with up to nine others available. Some reports, like the Facebook and Twitter Aggregates, are only available in the Enterprise plan.
Competitive analysis can be tasked by adding other major players’ sites as a Stream. Hootsuite created a Competitive Analysis spreadsheet in Excel, which can also be downloaded as a PDF file. Its competitive analysis capabilities are not as easy to find as they were in Sprout Social or Brandwatch Analytics in part because there was no specific report template devoted to it
But where Hootsuite really shines is in its integrations. The company has made all of its application programming interfaces (APIs) available as open source, and its most recent spate of integrations and acquisitions are expanding what the platform can do in tandem with customer relationship management (CRM) and other enterprise cloud services.
Veteran Platform Holds Its Own
Hootsuite counts its strong suit in the social listening tools aspect of their overall Software-as-a-Service (SaaS) suite, and its main stream-based monitoring dashboard is still a design that many other social management platforms emulate. On the enterprise-grade brand listening front,